What do Manny Pacquiao, Vic Sotto, and Jessica Soho have in common? Besides being among the most popular and recognizable celebrities, they have also been named as the most Trusted Personalities in the country according to a poll conducted by Reader’s Digest.
Now on its 15th year in the Asia Pacific region, the Reader’s Digest Trusted Brand serves as a barometer in identifying consumer preferences and brand appeal of products in various categories. This year, the survey looked at how social media has affected the shopping habits of Filipinos and other Asian countries.
The Reader’s Digest Trusted Brands survey covered 7,000 respondents in seven Asian countries including the Philippines, Singapore, Hong Kong, India, Malaysia, Taiwan and Thailand, consisting of Reader’s Digest subscribers and Asian quality consumers.