2013 is the year of running for adidas. adidas launched Energy Boost, a groundbreaking innovation in running footwear technology featuring superior cushioning that allows runners to store and unleash energy more efficiently with every stride, last February.
To continue their efforts for all things running, adidas is back with its annual King of The Road (KOTR), one of the most anticipated races across Southeast Asia, on July 7, 2013 (Sunday) at Bonifacio Global City, Taguig City. An exciting addition to this year’s KOTR is the exclusive category for students 25 years and under.
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